latchbellPrivacy Policy
Latchbell is software that lets independent businesses ("pros"), such as shops, salons, restaurants and home services, answer their customers and take bookings and orders, including from AI assistants such as ChatGPT, Meta Muse, Grok Bot and Claude. A business can let an AI agent answer for it in chats, texts and calls. This policy covers what we collect, why, who sees it, how long we keep it, and your choices. Questions: bookings@latchbell.com.
What we collect
| From | Data | Why |
|---|---|---|
| Pros | Business name, owner name, email, phone, time zone, ZIP codes served, prices, working hours, what you share for your AI agent (notes, files, photos, your website), and screenshots of your marketplace profile if you choose to upload them | To run your account, quote your prices, show your open times, let your AI agent answer your customers, and fill in your signup from your screenshots. We delete screenshots after 30 days. |
| Pros' leads | For Thumbtack, Angi, Bark, Yelp and Google leads: only the platform's request ID, ZIP, job details, lead cost, timestamps and status. No customer name or contact details. For your own direct leads: the name and contact you log. | To draft quotes and follow-ups, track your lead costs, and prepare credit requests you submit yourself |
| Customers who book | Name, email, phone, service address, job details, booking time, and which assistant booked it (for example "Muse") | So the pro you booked can do the job and contact you, to email you the confirmation, and to issue your signed receipt |
| Customers who write to a business on its page | Your name and messages, and an email or mobile number if you leave one | So the business and its AI agent can answer you. If you leave an email or mobile, we first send a code there, and the business's replies go there only after you enter it in your chat (a text comes from the business's own phone). Every reply sent there has a link to stop them. The business sees what you leave. We send nothing else. |
| Customers who call or text a business | Your phone number and what you write or say, with a transcript and summary of a call | So the business and its AI agent can answer you and the business can follow up. The business sees them. |
| Waiting for a pro near you | Your email, ZIP code and the service you asked about | To email you once to confirm, and once when a pro opens there. Then we stop. |
| Sign in with Google | Your name, email address and profile picture, as Google shares them | We use only your verified email address, to find your account or start your signup |
| AI assistants connecting to Latchbell | The assistant's registered name and the access tokens it holds for you | To let the assistant act only within the permissions you approved |
| Service logs | Tool name, timing and success or failure. Not the content of your requests. | Reliability, security and billing |
Latchbell's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Who sees it
- The business you book or write to sees your name, contact, address, job details and messages. No other business does.
- Service providers that host and operate Latchbell (hosting, email delivery, sign-in, payments, phone calls and texts), under contract and only to run Latchbell.
- AI services that answer for a business: when its AI agent answers you in a chat, text or call, your messages, the name and contact details you gave that business, and the business's own information go to the AI service that writes the answer. AI services also read files and photos a business shares and screenshots you upload. All under contract and only to run Latchbell.
- Nobody else. We don't sell personal data, license it, or use it for advertising profiles, and we don't use it to decide eligibility for anything.
- Receipts carry your name and a hashed (not readable) email, so a receipt can be verified without exposing your contact details.
How long we keep it
- Bookings, receipts, leads, and conversations and calls with a business (with their AI answers and call transcripts): while needed to provide the service and for our legal and accounting obligations.
- Assistant access tokens: until they expire or you revoke them.
- You can ask us to delete your data at any time. We'll do it within 30 days of your request, except what we must keep by law.
Your choices
- Customers: cancel from your assistant or the link in your confirmation email, disconnect Latchbell in your assistant's settings at any time, or email bookings@latchbell.com to see or delete your data. Got a code from us you didn't ask for? Ignore it: nothing more comes to you.
- Pros: edit your business data in the app, revoke keys, or email us to delete your account.
Security
Encrypted connections (HTTPS). Assistant credentials are encrypted at rest. API keys and dashboard links are stored only as hashes. Receipts are cryptographically signed. Access is limited to what each assistant was approved for.
Children
Latchbell is for adults and businesses. We don't knowingly collect data from anyone under 18.
Changes
We'll post changes here with a new date, and email pros about material ones.